Durango was looking to position itself within the main stream alternative rock scene and not be seen as just a “cowboy boots & country music” brand. The solution was a 17 date presenting music tour sponsorship with indie sensation Delta Spirit, a national gift with purchase promotion at retail, and an online sweepstakes granting access to a Meet & Greet with Delta Spirit at each tour stop and a grand prize Flyaway to the NYC tour date. An artist content piece with authentic brand integration was also filmed at The Wiltern tour stop in Los Angeles and provided to Durango for seeding on its social media pages.
RESULTS
Additional Featured Work
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