Experian's Consumer Marketing division, freecreditscore.com, was embarking on a new ad campaign and promotion by holding a competition for a new freecreditscore.com band to be featured in its national TV commercials. To bring their TV ad campaign to life, they received presenting rights to the Fearless Friends Tour: a 35-market, 6-band music tour headlined by Mayday Parade. As part of the tour sponsorship, they received activation rights at each stop, a Meet & Greet promotion and a wrapped tour bus for the new freecreditscore.com Band - who performed live & opened up the tour in each city.
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